Welcome new members by why they joined — not by the same generic sequence.
Tell us about your members, benefits, and behaviors. We'll identify meaningful new member segments and design a personalized 30-day welcome journey for each one.
Membership types
What tiers or categories of membership do you offer?
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List every membership category a new member might belong to.
Why members join
The primary motivations that bring new members in the door.
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This is the most important input — segments are built around these motivations.
Benefits & programs
The major benefits, programs, and experiences you offer members.
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These become the recommended experiences inside each journey.
Key new-member actions
The important actions a new member should take early on.
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What should a successful new member actually do in their first 30 days?
Member information
What you know — or could know — about each member.
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Interests, career stage, location, specialty, membership type, etc.
Observable behaviors
Member actions you can detect and respond to.
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Event registration, portal login, course enrollment, profile completion, disengagement…
Add at least join reasons and two more fields to continue.